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Fall PB/MHC Cohort

Public·26 members

Hello Everyone! This is my first post on here! Love the cohort!


My name is Fiyin Obayan and I'm the founder of Okiki Consulting!


I empower brands to tell their stories through video content strategy, videography and video editing in both English and French.


Connect with me:



https://www.linkedin.com/in/fiyinobayan/


Monique Pitt
Ashley Gibbs
Andreen Forbes

Session Playback - Week 3: Business Model Planning with @Agnes Nkundabagenzi



Key Takeaways:


- Crafting your unique value proposition based on your client (what is different about you)


- Segment your customers so you know who is in each segment


- Plan out your cost structures e.g. cost driven or value driven


Andreen Forbes

Session Playback - Week 2: Branding Audit with @Ashley Wright



Key Takeaways:

- Consider: who are you, who do you, what do you offer, why are you unique.


- People need to see your product/service 7 times before making a purchase.


- Be consistent, Be Intentional, Be Everywhere


Session Playback - Week 1: Adding Value & ROI with @Andrea Henry



Key Takeaways:

- Even if you're a one person business, build an org chat for yourself and identify the roles that you will eventually need to fill


- Knowing your value means that you know who you want to serve and what that means to them. Doesn't always mean having the cheapest price.


- Client testimonials = social proof


Andreen Forbes

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