Session Playback - Week 1: Adding Value & ROI with @Andrea Henry
Key Takeaways:
- Even if you're a one person business, build an org chat for yourself and identify the roles that you will eventually need to fill
- Knowing your value means that you know who you want to serve and what that means to them. Doesn't always mean having the cheapest price.
- Client testimonials = social proof
- Focus on making sure clients get the value they are looking for. Check in with them and ask what would provide more value. People will tell you what they want if you listen to them.
- If you see there are weaknesses in your business, find a way to strengthen it.
- Competitor analysis is important but so is knowing why you are good/different.
- Book suggestion: Blue Ocean Strategy
Date: Thursday Nov 3, 2022, 7PM EST