Fall PB/MHC Cohort

Hello Everyone! This is my first post on here! Love the cohort!

My name is Fiyin Obayan and I'm the founder of Okiki Consulting!

I empower brands to tell their stories through video content strategy, videography and video editing in both English and French.

Connect with me:

www.okikiconsulting.com

Okiki is a multifaceted consultation company that equips small to medium sized businesses to achieve mighty results. We specialize in the areas of communication, branding, marketing, traditional media and we put particular emphasis on social media.

https://www.linkedin.com/in/fiyinobayan/

Session Playback - Week 3: Business Model Planning with @Agnes Nkundabagenzi

Key Takeaways:

- Crafting your unique value proposition based on your client (what is different about you)

- Segment your customers so you know who is in each segment

- Plan out your cost structures e.g. cost driven or value driven

Session Playback - Week 2: Branding Audit with @Ashley Wright

Key Takeaways:

- Consider: who are you, who do you, what do you offer, why are you unique.

- People need to see your product/service 7 times before making a purchase.

- Be consistent, Be Intentional, Be Everywhere

Session Playback - Week 1: Adding Value & ROI with @Andrea Henry

Key Takeaways:

- Even if you're a one person business, build an org chat for yourself and identify the roles that you will eventually need to fill

- Knowing your value means that you know who you want to serve and what that means to them. Doesn't always mean having the cheapest price.

- Client testimonials = social proof