4. Understanding Buyer Personas

Buyer Personas are semi-fictional representations of ideal customers based on data and research. They help in structuring and redirecting time and resources toward qualified prospects. Buyer personas allow you to better understand the needs and wants of your customer. Allowing you to do a more efficient job of appealing to their specific needs and desires. A well-designed persona reveals insight into how buyers buy and how you can reach this type of buyer with relevant, timely information.